I just returned from a photographers conference in L.A. presented by ASMP, (American Society of Media Photographers) called SB3. The conference, known as Strictly Business Three, will be happening two more times this year in Chicago and Philadelphia. Here is the link http://asmp.org/content/strictly-business-3.
This is truly an amazing event. The amount of information given at this thing is almost overwhelming. Everything from video production and sales to SEO, blogging and copyright, to reinvention and seeing outside your comfort zone. It is an exceptional event for photographers at any level of their careers. Learning from these industry leaders and having the chance to ask questions face to face is invaluable.
The cool part about the event, however, and something that I feel is almost more important, are the personal connections you make. Whether it's by the elevator, at the cocktail receptions, in the meeting hallway, you'll meet so many new people. Everyone there is eager to meet others, so it's very easy to strike up conversations.
Getting to know your competition is great on many levels. The ability to discuss your business in an open environment like this is fantastic. No one is there to steal your clients, but simply share ideas. There is a lot of respect. No matter the level of photographer you are, you can still learn something from others in the industry. There are also many programs geared toward emerging photographers, so if you are just getting into it, this is the place to be.
I had great conversations with two guys that would be considered my direct competition on a national level, but there was never any feeling like that. We discussed pricing, techniques, copyright, and future trends among other things. Many times, these people have already been through what you're dealing with and can give great advice, or perhaps you'll be the one giving advice. It's all about advancing our industry as a whole, and not stepping on the other guy getting there.
ASMP creates a network of peers that allows you access to an amazing amount of information. If you get the chance and make the time to attend one of these events, you will not be disappointed!
Tuesday, January 25, 2011
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